Gabellini Sheppard最新設計:David Yurman 最新旗艦店

設計:Gabellini Sheppard | 項目地點:曼哈頓 | 類別:商業空間 | 2021-07-19 6501 68

圖片1.png


Gabellini Sheppard 受委托設計 David Yurman 紐約旗艦店,以慶祝 Yurman 從藝術到珠寶的獨特傳統。 這個龐大的旗艦店標志著該品牌在最近任命的首席創意官 Evan Yurman 的領導下的發展。

Gabellini Sheppard was commissioned to design the David Yurman New York flagship, celebrating the house of Yurman’s unique heritage from art to jewelry. This expansive flagship marks the brand’s evolution under the leadership of recently appointed Chief Creative Officer, Evan Yurman.

 

圖片2.png

 

室內參照品牌的價值,提高工藝,設計創新,和自然材料與一個獨特的現代美國視角。這創造了一個高級概念的珠寶商場,溫暖,舒適,和視覺上的輝煌。

The interior emulates the brand’s values of elevated craftsmanship, design innovation, and natural materials with a distinctly modern Americn voice. This creates a high-concept jewelry emporium of warmth, comfort, and visual splendor.

 

圖片3.png

 

店面面積超過5000平方英尺,旨在展示最新的女裝、男裝、婚禮和高級珠寶系列,以及當地獨有的限量版設計。室內色調溫暖的設計調色板,迷宮般的大理石地板和盤旋的木質天花板,以及卓越的細節與展出的收藏品的奢華和卓越品質相協調。

Spanning more than 5,000 square feet, the store was designed to showcase the latest women’s, men’s, wedding and high jewelry collections as well as limited-edition designs exclusive to this location. The interior’s tonally warm design palette and maze-like marble floors and hovering wood ceiling panels along with sublime detailing plays in harmony with the luxury and exceptional quality of the collections on display.


圖片4.png

 

旗艦店位于曼哈頓首屈一指的零售走廊,位于第 57 街和第五大道,其高聳的立面采用標志性的玫瑰金十字架,帶有凹槽的花崗巖和石灰石舞臺框架標志著從動畫街景進入 David Yurman 迷人而寧靜的世界的門檻。戲劇性的入口通向一個高聳的三層高的中庭,那里的地板像一個大型私密劇院的夾層一樣逐漸后退。

Situated on Manhattan’s premier retail corridor at 57th Street and Fifth Avenue, the flagship’s soaring fa?ade features an iconic rose-gold cross with a fluted granite and limestone proscenium frame marking the threshold from the animated street scene into the mesmerizing and tranquil world of David Yurman. The dramatic entrance opens to a soaring triple height atrium where floors gradually step back like the mezzanines of a large and intimate theatre. 

 

圖片5.png

圖片6.png

 

中庭從外到內,從一層到另一層,形成了一個有序的框架,創造了一種以微妙而廣闊的方式展開的高級購物體驗。新的空間和系列依次呈現,飾面從淺到深,從暖到冷,從光滑到粗糙。這種對運動、材料和光線的空間關注的結果是在宏偉的旗艦環境中提供親密的個人精品體驗。

The atrium frames the sequence from outside to inside and from floor to floor, creating an elevated shopping experience that unfolds in a subtle and expansive way. New space and collections are revealed sequetially with finishes that transform from light to dark, warm to cool, and smooth to rough. The result of this spatial focus on movement, materials, and light is an intimately personal boutique experience in a grand flagship setting.


圖片7.png

圖片8.png

 

轉型和創新是商店最終外觀和性能的關鍵。浮動軟墊墻板和精梳石膏屏風提供柔和的背景,以突出每個系列。以未來為設計理念,這些元素可以在飾面和材料方面發生變化和發展,以支持這個充滿活力的品牌的新產品和營銷需求。 這種變革性的本質存在于整個設計中。 彎曲的木頭和石頭展示裝置同樣靈活,能夠自由移動,因為新的裝置是為季節性收藏活動而設計的。

Transformation and innovation are key to the store’s ultimate appearance and performance. Floating upholstered wall panels and combed plaster screens provide soft backdrops to highlight each collection. Designed with the future in mind, these elements can change and evolve in finish and material to support new product and marketing needs of this dynamic brand. This transformative nature inhabits the whole of the design. Curving wood and stone display fixtures are equally flexible with the ability to move freely as new fixtures are conceived for seasonal collection campaigns.


圖片9.png


大理石和花崗巖展示裝置的驚人使用為展出的系列增添了質感。壁掛式照明展示柜用于在每個區域創造特色時刻,而LED 顯示屏的精心整合為季節性 David Yurman 系列活動提供了在整個商店中展示的機會。

The striking use of marble and granite display fixtures adds textural warmth to the collections on display. Wall mounted illuminated display cases are used to create feature moments in each area while the careful integration of LED display screens provides an opportunity for the seasonal David Yurman collection campaigns to be featured throughout the store.


設計腕兒公眾號.png

設計腕兒官方微信

010-88600030

 
Gabellini Sheppard相關案例
  • Gabellini Sheppard最新設計...

  • Gabellini Sheppard Associa...


設計腕兒×地產商

www.plv9.com \ 關于設計腕兒 About us \ 聯系我們 Contact us \ 智囊團 Brainpower  \ 設計腕兒×地產商 Designwire×Land Baron \

京ICP備15003767號-1